In this special interview, the Urth.io CEO discusses the critical role of soil carbon in tackling climate change and her mission to reshape the future of sustainable business.
Samantha Jewell, founder and CEO of Urth.io, is on a mission to change the way businesses think about Environmental, Social, and Governance (ESG) principles, particularly in the area of soil carbon stewardship.
In a recent on Ticker News, Jewell underscored the importance of reducing carbon emissions and the critical role businesses can play in addressing climate change.
One key focus of Urth.io is supporting farmers in creating carbon offsets through responsible soil management.
“Soil carbon is one of the most underappreciated tools we have to combat climate change,” Jewell explained.
However, she acknowledges the challenges, particularly the complexity of regulations and the need to shift mindsets among both farmers and buyers.
Revealing book
Jewell’s book, Carbon is Not a Dirty Word, serves as a practical guide for businesses and individuals looking to implement sustainable practices.
“The book is about making sustainability accessible, whether you’re a business leader or a farmer,” she said.
As ESG becomes a central concern for many industries, Jewell believes that education and a commitment to long-term change are essential.
To learn more about her work or purchase her book, visit samjewel.com or urth.io.
