Money
Honda pitches new business jet as private travel soars
The Honda Aircraft Company has rolled out plans for a new business jet that can fly non-stop across America
Honda, a big name in the automotive industry is tapping into the aviation industry as the company looks to tap into skyrocketing demand for private travel.
Under the proposal, the plane will have the capacity to seat up to 11 people and offer up to 20% better fuel efficiency than other jets in the category.
Honda Aircraft unveiled the new design at the National Business Aviation Association show in Las Vegas – renowned to be the industry’s largest business jet show.
Honda Aircraft, a subsidiary of Japan’s Honda Motor Co currently produces a six-seater HondaJet.
Honda’s plans come as business aviation traffic is soaring above pre-pandemic levels, with some corporate jet operators having to refuse new clients.
Due to the COVID pandemic, business travellers see flying private in smaller groups as safer and more convenient than traveling via commercial aircraft.