Growing demand for ethical, human-grade pet treats drives innovation in the Australian pet food market through brands like Treatables.
As pet ownership evolves, more Australians are seeking healthier and ethically produced treats for their animals.
Treatables aims to cater to this growing demand with human-grade, plant-based snacks that support canine wellbeing.
Neil Cox, co-founder of Petervescence, discussed the rise of pet parenting and the subsequent need for premium products.
The global pet market is expanding rapidly, with many owners viewing their pets as family members. This shift has led to increased interest in trustworthy, high-quality products that support dogs’ health and dietary variety.
Treatables stand out due to their appealing scent and taste, being made in a human-grade facility in New Zealand. They are all-natural and free from additives, preservatives, and fillers.
While dogs typically enjoy meat-based diets, these treats are designed to supplement rather than replace meat, introducing important dietary diversity with fruits and vegetables.
The product line features several flavours, including peanut butter and blueberry, each primarily based on dates – known for their digestive health benefits.
Sustainability and ethical sourcing are key components of Treatables’ mission. The company ensures high-quality ingredients are sourced exclusively from reputable regions, avoiding those from China due to quality concerns.
Treatables is actively expanding into various markets, including the United States, and receiving positive feedback. They are also looking to introduce more flavours and functional treats tailored to specific health needs.
Consumers can purchase Treatables online or from independent pet stores, with plans underway for direct sales through their website.
