Ford Motor announced that it is postponing the launch of its new three-row electric vehicle (EV), citing the need for further development in the consumer market for EVs.
The carmaker had initially aimed to introduce the new EV in 2025 but has now pushed back the launch to 2027.
Despite the delay, Ford reaffirmed its commitment to producing the vehicle at its Oakville Assembly Plant in Canada.
This plant is undergoing a transformation from gas-vehicle production to becoming an EV manufacturing facility.
Shift to hybrids
The decision comes amid a significant increase in EV sales for Ford during the first quarter of this year, with a notable 86% jump as the company scaled up production.
This delay allows Ford to take advantage of the evolving landscape of the EV market, ensuring that its new offering is aligned with consumer preferences and industry trends.
By postponing the launch, Ford aims to deliver a competitive and compelling EV that meets the evolving needs and expectations of customers.
The company’s decision underscores its commitment to staying at the forefront of electric mobility while also ensuring the success of its future EV offerings.
