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Disney invests $1B in OpenAI to generate Marvel, Star Wars, and Pixar videos
Disney invests $1 billion in OpenAI for AI-generated videos featuring iconic characters, enhancing fan interactions and launching in 2026.
Disney invests $1 billion in OpenAI for AI-generated videos featuring iconic characters, enhancing fan interactions and launching in 2026.
Disney is taking AI to the next level, investing $1 billion in OpenAI to create a licensing deal that allows users to generate videos featuring more than 200 characters from Disney, Marvel, Star Wars, and Pixar. This partnership could redefine how fans interact with their favorite characters.
The deal will let users stream short AI-generated videos directly on Disney+, and ChatGPT will also produce images of Disney’s licensed characters. However, the agreement excludes talent likenesses or voices, keeping human performances separate.
Set to launch in 2026, the collaboration also gives Disney warrants to purchase additional OpenAI equity and use AI tools for product development, opening doors to new creative opportunities.
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