Cyber fitness

Cynch is a Melbourne-based company on a mission to help small business leaders prevent a cybersecurity incident from becoming one of the worst days of their career. We partner with small businesses, continuously profiling their cyber risks and providing the people at the heart of these businesses with everything they need to build and demonstrate cyber fitness in less than 5 minutes at a time, at a price they can afford.

Small businesses, those with fewer than 50 staff, face pressure from all directions. With budgets, time and access to expertise constrained, they are constantly on the look out for technology solutions that can make their lives easier. Few businesses we encounter are looking for on-site solutions, with cloud clearly being the future platform of small business. This move to cloud has been made exponentially more urgent with the shift to working from home in the face of the coronavirus pandemic.

Keeping a business secure is a complex undertaking and beyond the reach of those outside the cybersecurity industry. Attacks continue to evolve and threaten businesses that depend on technology. Advice from experts is often inconsistent and quite generalised creating confusion and at times apathy amongst frustrated small businesses.

All of this has results in a growing number of small businesses concerned about cyber risk, looking for how to best manage it amongst their teams. The responsibility for managing the risk day-to-day often falls to senior leaders with technology operations responsibility. This may be a younger business partner, office manager or owner themselves if the team is small enough.

As smaller businesses feel the devastating impacts of cyber attacks both professionally and personally, we at Cynch are determined to bring cyber fitness to the market to ensure the backbone of our economy can not only survive, but thrive.

For more information, head to https://cynch.com.au/