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Chinese auto brands dominate, taking one in five Aussie sales
Chinese car brands surge in Australia, capturing 20% market share with diverse offerings and aiming for expansion despite challenges
Chinese car brands continue to rise in Australia, capturing 20% market share with a diverse range of EV offerings.
– Over 20 Chinese car brands, including BYD and MG, are now available in Australia, with four in the top ten.
– Traditional automakers are adapting to increased competition and concerns about the quality of new Chinese entrants.
Australia is witnessing a significant increase in the presence of Chinese car brands, with over 20 names currently available, including BYD, GWM, and MG. In August, four Chinese brands ranked in the top ten for the first time, indicating a growing market share.
Australia’s low trade barriers facilitate the entry of these brands, which view the market as an opportunity for growth and learning. Most electric vehicles sold outside of Tesla are Chinese, showcasing their dominance even in models from other manufacturers.
Industry analyst Mike Costello from Cox Automotive joins to discuss the latest developments in the EV space, and answers the big question: who was the dominate force at this year’s Munich Motor Show?