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Brian Niccol’s Starbucks turnaround plan

Brian Niccol’s ‘Back to Starbucks’ plan aims to enhance customer experience, reduce wait times, and restore brand identity.

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Brian Niccol’s ‘Back to Starbucks’ plan aims to enhance customer experience, reduce wait times, and restore brand identity.

In Short

Brian Niccol has initiated the “Back to Starbucks” initiative to improve customer experiences and counter falling sales. Changes include menu reduction, reintroducing ceramic mugs, and staff training, while facing challenges from competition and ongoing adjustments.

Brian Niccol has implemented significant changes at Starbucks in the past six months, aiming to revitalise the brand.

He launched the “Back to Starbucks” initiative, focusing on enhancing the customer experience in response to challenges such as long wait times and a malfunctioning mobile ordering system.

Global comparable sales dropped by 7% in late 2024 but showed slight improvement with a 4% decrease in early 2025. Experts believe Niccol’s approach is beneficial, specifically in transforming the customer journey.

To create a more inviting atmosphere, Niccol has reintroduced ceramic mugs for in-store customers and self-serve condiment bars. Baristas are encouraged to personalise the service with notes, and customers can now enjoy complimentary brewed coffee refills.

Mobile ordering

To minimise wait times, Niccol has trimmed the menu by 30% and revamped the mobile ordering system, aiming for service within four minutes. Despite the challenges posed by Starbucks’ size, adopting small coffee shop elements can enhance the experience.

Recently, Starbucks announced the layoff of 1,100 employees to streamline operations. Adjustments in staff structures, processes, and the introduction of more seating are also in progress to enhance in-store experiences.

Marketing experts stress that the success of Niccol’s strategy relies on effective execution and training across all locations.

Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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UK police seek former aides’ insights on Prince Andrew

UK police contact ex-protection officers of Prince Andrew amid misconduct investigation linked to Jeffrey Epstein allegations

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UK police contact ex-protection officers of Prince Andrew amid misconduct investigation linked to Jeffrey Epstein allegations

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In Short:
– Police seek former protection officers of Prince Andrew for info on alleged Epstein-related offences.
– Authorities consider removing Mountbatten-Windsor from royal succession after investigation conclusions.
British police are reaching out to former protection officers of Prince Andrew Mountbatten-Windsor following his recent arrest related to allegations of misconduct in a public office.
The police have urged anyone with information about potential sex offences connected to Jeffrey Epstein to come forward.Authorities are considering legislative measures to remove Mountbatten-Windsor from the royal succession line once the investigation concludes. Any changes would require consultation with other realms where King Charles is head of state.

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The recent allegations stem from claims that Mountbatten-Windsor shared confidential government documents with Epstein during his time as a trade envoy. The London Metropolitan Police is now identifying former officers who may assist in the ongoing investigation and has encouraged them to share any pertinent information.

Mountbatten-Windsor has denied wrongdoing in the Epstein matter.

In 2022, he settled a civil lawsuit filed in the U.S. by Virginia Giuffre, who accused him of sexual abuse. Reports indicated he paid her approximately £12 million, a claim he denies.

Police Investigation

London authorities are reassessing previous decisions not to pursue criminal investigations related to Epstein’s activities.

Recent document releases from the U.S. government have prompted police to explore allegations of human trafficking involving Epstein at UK airports.

Police have been actively searching Mountbatten-Windsor’s residences as part of their investigation. His arrest marks an unprecedented event in modern royal history, raising significant public interest and concern in various countries.


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Supreme Court strikes down Trump’s tariffs, plans 10% global levy

Trump vows new 10% global tariff after Supreme Court rules against his previous tariffs, calling the decision ‘deeply disappointing’

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Trump vows new 10% global tariff after Supreme Court rules against his previous tariffs, calling the decision ‘deeply disappointing’

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In Short:
– The U.S. Supreme Court has ruled that Trump lacks authority for tariffs without Congress support.
– Over 1,000 refund lawsuits from importers complicate the tariff issue, particularly for smaller businesses.
The U.S. Supreme Court has ruled against President Donald Trump’s tariff policies, stating he lacks the authority to impose tariffs without clear congressional support. Trump expressed disappointment and plans to implement a new 10% global tariff under different legal provisions.
Economists estimate more than $175 billion is at risk of refunds related to previously established tariffs, with potential litigations expected to last several years.Trump’s administration faces over 1,000 refund lawsuits from importers in the Court of International Trade, which ruled it can grant refunds to affected businesses. Each importer may need to pursue individual lawsuits, complicating the process, especially for smaller businesses that could find the financial burden prohibitive.

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Learning Resources Inc., a toy company led by Rick Woldenberg, has contested these tariffs, potentially qualifying for refunds. Woldenberg hopes the Supreme Court ruling will initiate reflection on necessary economic adjustments.

Economic Impact

Economists suggest consumers may not notice significant changes due to persistent tariffs on numerous products. U.S. Treasury estimates predict the deputy’s revenue will remain largely unchanged despite Trump’s new plans to increase tariffs through other channels, specifically under Sections 122 and 301 of the Trade Act.

Trump’s forthcoming address to Congress is expected to address the implications of this ruling, which notably undermines a fundamental aspect of his trade agenda.

Despite past assurances regarding reform, uncertainties remain for both businesses and consumers as the administration explores future tariff strategies.


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Bill Gates withdraws from India AI Impact Summit before keynote

Bill Gates withdraws from India’s AI Impact Summit amid renewed scrutiny over past ties to Jeffrey Epstein.

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Bill Gates withdraws from India’s AI Impact Summit amid renewed scrutiny over past ties to Jeffrey Epstein.

Bill Gates has withdrawn from India’s AI Impact Summit just hours before his keynote, as scrutiny grows over his past ties to Jeffrey Epstein following the release of US Justice Department emails.

The summit has faced criticism over organisational issues and traffic disruptions, drawing attention away from its mission. Despite the chaos, it has secured over $200 billion in investment commitments, including a major pledge from Reliance Industries.

Indian Prime Minister Narendra Modi used the platform to stress the importance of protecting children in the rapidly evolving world of AI.

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