Money

BOB SWAP – Disney CEO swap rocks entertainment industry

Published

on

The former CEO of Disney was re-appointed in the same job

Previous CEO Bob Chapek came under fire for his management of the world’s largest entertainment company

Iger has previously said he wouldn’t return to the role but after shares in the entertainment giant have fallen by over 40 per cent this year – hitting record lows.

Iger is back for at least 2 more years.

The company wrote in a statement “We thank Bob Chapek for his service to Disney over his long career, including navigating the company through the unprecedented challenges of the pandemic”

READ MORE: Bob Iger returns to fix his big Disney mess

The dramatic come back comes 11 months after Iger left the company, and days after Chapek said he planned to cut costs at the company.

Iger is a widely respected and liked figure at Disney.

He oversaw its deals to acquire Pixar, Lucasfilm and its “Star Wars” properties and Marvel – all of which have become multi-billion-dollar assets for Disney.

Trending Now

Exit mobile version