Leaders
Australia’s Cavoodle Queen turns passion project into million-dollar business
Cavoodle Queen Bella Moro transforms $100k salary into a million-dollar brand, pursuing her passion for Cavoodle products
Bella Moro, AKA Australia’s Cavoodle Queen, left her job to create mycavoodle after developing a unique shampoo for Cavoodles during the COVID-19 pandemic. Her successful business now serves over 18,000 customers and aims to become a leading brand for Cavoodle owners while being safe for all dog breeds.
Bella Moro, also known as Australia’s Cavoodle Queen, left a high-paying job to pursue her passion, resulting in a successful million-dollar business, mycavoodle
Her journey began during the COVID-19 pandemic when she experienced burnout from her job in manufacturing. Seeking companionship, she adopted a Cavoodle puppy named Bambi, but quickly recognised challenges with existing grooming products.
Facing these issues, Bella developed a unique shampoo tailored specifically for Cavoodles, focusing on their sensitive skin and coat needs. This innovation sparked her business idea, ultimately leading her to leave her salaried position.
Bella observed a gap in the market, as many Cavoodle owners were seeking quality grooming products but found insufficient options. Through research and participation in Facebook groups, she identified this community’s needs.
Despite the hurdles posed by lockdowns during product development, Bella successfully built an online community of Cavoodle enthusiasts. When her products launched, she had a loyal customer base eager to support her brand, which now has over 18,000 customers across Australia.
Looking ahead, Bella aims to establish mycavoodle as the leading brand for Cavoodle owners and expand internationally. While her products specifically cater to Cavoodles, they are also safe for all dog breeds, catering to wider markets. Interested customers can find her products online and on various social media platforms.
