Australian marketers see slight rise in pitch satisfaction

Darren Woolley explores pitch satisfaction, payment terms, and industry insights in recent TrinityP3 report

The latest TrinityP3 State of the Pitch report shows a modest improvement in pitch satisfaction among Australian marketers, rising to 3.22 out of 5.

While this indicates gradual progress, the findings suggest the pitching landscape is still far from ideal, with ongoing structural challenges shaping agency and client relationships.

Darren Woolley from TrinityP3 highlighted that despite the uplift, key frustrations remain entrenched across the industry.

Long payment terms, limited feedback from major corporate clients, and inconsistencies in how pitches are managed continue to place pressure on agencies and weaken trust in the process.

The report also points to broader concerns around procurement-led pitches versus marketer-led approaches, with variations in communication, timeliness, and clarity of scope still creating friction.

TrinityP3 argues that stronger industry-wide guidelines are needed to improve consistency and rebuild confidence in the pitching system.

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