Tech
Apple postpones iPhone Air sequel due to poor sales
Apple delays iPhone Air 2 indefinitely after lacklustre sales of first model
Apple delays iPhone Air 2 indefinitely after lacklustre sales of first model
– Apple has postponed the iPhone Air’s launch due to poor sales of the current model.
– Production of the iPhone Air will stop, with Foxconn and Luxshare ceasing manufacturing by November and October respectively.
The decision coincides with a significant reduction in the production of the existing model. Foxconn is expected to cease all manufacturing by the end of November, while Luxshare will stop production by the end of October.
Sales for the iPhone Air have not met Apple’s expectations since its launch in September. Foxconn has limited its production lines for the device, and future orders are projected to decrease significantly. A survey indicated nearly no demand for the iPhone Air, with consumers instead choosing the iPhone 17 and iPhone 17 Pro models.
Production Challenges
The underperformance of the iPhone Air continues a trend of failed attempts by Apple to add a fourth model to its lineup.
The iPhone mini was previously discontinued after poor sales, followed by the larger Plus models, which faced similar challenges.
Apple had intended to develop a lighter second-generation iPhone Air with improved specifications but may now reconsider its design approach. The company also has plans for a staggered launch of the iPhone 18 lineup set for 2026 and early 2027.
