Tech

Apple may increase iPhone prices despite tariff management

Apple may increase iPhone prices despite managing Trump-era tariffs effectively ahead of new model launch

Published

5 months ago

September 4, 2025

Ahron Young

Apple may increase iPhone prices despite managing Trump-era tariffs effectively ahead of new model launch

In Short:
– Tim Cook strengthened Apple’s U.S. investment with a $100 billion commitment despite tariff pressures.
– Analysts predict iPhone price rises due to increased component costs and enhanced features.

Apple CEO Tim Cook has successfully managed the company’s relationship with the White House amid tariffs.

Cook presented President Donald Trump with a gold plaque while announcing a $100 billion U.S. investment.

This was part of a broader commitment to spend $600 billion in the U.S. over the next five years.

Despite these efforts, analysts predict Apple may raise iPhone prices due to ongoing tariff pressures.

CounterPoint’s Jeff Fieldhack noted speculation about a potential increase. While Apple has managed the impact of tariffs better than anticipated, it has incurred costs amounting to $800 million recently.

Pricing Trends

Apple has a history of cautious pricing strategies.

While it has not raised prices significantly in recent years, component costs have increased. Analysts expect upcoming iPhones to boast enhanced features, which could justify a price rise.

Additionally, reports suggest an entry-level Pro model may be eliminated, leading consumers to face higher starting prices for new devices. Cook previously stated that there were no immediate price changes to announce.

News

Big Tech earnings spark investor unease over AI spending

Investors monitor Big Tech’s AI investments, with Meta thriving while Microsoft and Tesla face uncertainty over growth and returns.

Published

18 hours ago

January 30, 2026

Harvey Vargas

Investors monitor Big Tech’s AI investments, with Meta thriving while Microsoft and Tesla face uncertainty over growth and returns.

Investors are reacting sharply to Big Tech earnings this week, sending a clear signal that massive spending must translate into real growth. Markets are becoming less forgiving as companies pour billions into artificial intelligence, data centres and future tech while returns remain uncertain.

Meta has delivered a standout performance, posting a 24 percent jump in revenue for the December quarter, fuelled by AI-powered advertising. The company is doubling down on its strategy, with aggressive investment in AI and infrastructure expected to drive a further 33 percent growth this quarter.

Microsoft and Tesla tell a more cautious story. Microsoft reported only modest growth in its Azure cloud business, raising questions about its exposure to OpenAI, while Tesla plans to double spending on AI and autonomous driving. Analysts warn of a widening gap between bold AI ambitions and what investors expect in returns.

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Tech

Memory shortages and rising prices could persist through 2027

Memory chip supply tight, prices high; Lenovo warns rising costs impact budget devices amid strong PC demand from Windows 11.

Published

4 days ago

January 27, 2026

Harvey Vargas

Memory chip supply tight, prices high; Lenovo warns rising costs impact budget devices amid strong PC demand from Windows 11.

Memory chips critical to consumer electronics and AI data centres remain in tight supply, keeping prices elevated despite production expansion by major players including Samsung and Micron.

Lenovo warns higher memory costs will hit budget devices first, even as PC demand stays strong from Windows 11 upgrades.

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