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Amazon launches AI tools to change film and television production
Amazon MGM Studios tests AI to streamline production, reduce costs, enhancing but not replacing human creativity, says AI Studio team.
Amazon MGM Studios tests AI to streamline production, reduce costs, enhancing but not replacing human creativity, says AI Studio team.
Amazon MGM Studios is stepping into the future of entertainment by developing artificial intelligence tools designed to reduce production costs and streamline filmmaking processes. This closed beta, launching in March, will let industry partners test how AI can enhance creativity and efficiency on set.
Amy Cheng, leading the AI Studio team, emphasises that while AI can accelerate workflows, it will never replace the unique contributions of human creativity. The initiative represents Amazon’s push to innovate in content creation while maintaining the art of storytelling.
The use of AI in Hollywood is expanding rapidly, sparking discussions about its impact on jobs and the future of the industry. As studios explore automation, the balance between efficiency and human artistry remains a central concern.
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