Tech

Amazon extends Prime Day to week-long sales event

Amazon extends Prime Day to a week, aiming for higher sales and new Prime memberships amid consumer tariff concerns.

Published

4 months ago

July 8, 2025

Ahron Young

Amazon extends Prime Day to a week, aiming for higher sales and new Prime memberships amid consumer tariff concerns.

In Short:
Amazon is extending Prime Day to a full week to boost sales and attract new members, with projections of $12.9 billion in U.S. sales. The longer event allows for more advertising opportunities and themed discount days to entice shoppers amidst declining consumer confidence.

Amazon is extending Prime Day to a full week, aiming to attract more shoppers and gain new Prime members. The promotion, starting Tuesday, is projected to generate $12.9 billion in U.S. sales, a 53% increase from last year.

Previously a one-day event offering significant discounts, Prime Day has expanded, now including themed days like book day and pet day. Sales growth during Prime Day has slowed, remaining in single digits recently, prompting Amazon to innovate with discounts year-round.

Shoppers are expected to look for bargains on electronics and goods potentially affected by tariffs this year, reflecting declining consumer confidence. Brandon Fuhrmann, a third-party seller, expects to see notable sales but cannot predict demand due to the promotion’s length. He anticipates outpacing regular July sales, even toward the end of the week. The longer event increases advertising opportunities, contributing to Amazon’s growing advertising revenue, which exceeds $50 billion annually.

Many sellers plan to invest heavily in advertisements to outperform competitors during this extended period. Ryan Close, CEO of Bartesian, intends to use the event to test Amazon’s advertising tools and attract attention to his products with significant discounts.

Amazon aims to recruit new subscribers for its $139 annual Prime membership, promoting benefits like rapid shipping and streaming services.

Tech

OpenAI Unveils ChatGPT Atlas: The Future of Browsing?

Published

4 days ago

October 22, 2025

ticker NEWS

OpenAI has taken another giant leap forward with the launch of ChatGPT Atlas — an AI-powered web browser that could redefine how people search, explore, and interact online. Investors and competitors are watching closely as this new technology challenges the dominance of traditional browsers like Google Chrome.

With ChatGPT Atlas, users may soon experience a web that feels less like typing into a search box and more like conversing with an intelligent assistant. The integration of AI could make browsing faster, more intuitive, and more personalised than ever before — but it also raises serious questions about privacy and data use.

As AI becomes more deeply embedded in the digital world, ChatGPT Atlas could represent the next major step toward a fully AI-driven online experience. What does this mean for users — and for the tech giants trying to keep up?

Tech

OpenAI limits deepfakes after Bryan Cranston’s concerns

OpenAI protects against deepfakes on Sora 2 after Bryan Cranston and SAG-AFTRA raise concerns over unauthorized AI-generated content

Published

5 days ago

October 21, 2025

Ahron Young

OpenAI protects against deepfakes on Sora 2 after Bryan Cranston and SAG-AFTRA raise concerns over unauthorised AI-generated content

In Short:
– OpenAI partners with Bryan Cranston and unions to combat deepfakes on its Sora app.
– The app now includes options for people to control their likenesses and voices.

OpenAI announced it will work with Bryan Cranston, SAG-AFTRA, and actor unions to combat deepfakes on its AI video app, Sora.Cranston voiced concerns after unauthorized AI-generated clips featuring his likeness emerged after Sora 2’s launch in late September. He showed gratitude to OpenAI for taking steps to safeguard actors’ rights to control their likenesses.

The partnership aims to enhance protections against unauthorized AI content. The Creative Artists Agency and United Talent Agency had previously criticized OpenAI, citing risks to their clients’ intellectual property.

Last week, OpenAI blocked disrespectful videos of Martin Luther King Jr. at the request of his estate, following similar pressures. Zelda Williams also requested the public refrain from sending her AI-generated clips of her late father, Robin Williams.

Policy Changes

Following tensions post-launch, CEO Sam Altman revised Sora’s policy to give rights holders greater control of their likenesses.

The app now allows individuals to opt-out, reflecting OpenAI’s commitment to respond quickly to concerns from performers.

OpenAI backs the NO FAKES Act, supporting legislation that aims to protect individuals from unauthorized AI-generated representations.

OpenAI is focused on ensuring performers’ rights are respected regarding the misuse of their voices and likenesses. Altman reiterated the company’s dedication to these protections.

Tech

Major apps down as AWS experiences global outage

AWS outage disrupts Fortnite, Snapchat and multiple services globally

Published

6 days ago

October 20, 2025

Ahron Young

AWS outage disrupts Fortnite, Snapchat and multiple services globally

In Short:
– AWS outage on Monday disrupted major apps like Fortnite, Snapchat, and affected several global companies.
– UK companies including Lloyds Bank and Vodafone reported issues due to the AWS outage.

Amazon’s AWS experienced a significant outage on Monday, impacting major apps including Fortnite and Snapchat. The disruption affected connectivity for numerous companies globally.AWS reported increased error rates and latencies across multiple services and is attempting to recover quickly.

The outage marks the first significant internet disruption since a previous incident last year that impacted essential technology systems globally. AWS offers on-demand computing and storage services and is vital for many websites and platforms.

Multiple companies reported disruptions, including AI startup Perplexity, cryptocurrency exchange Coinbase, and trading app Robinhood. Perplexity’s CEO confirmed on X that the outages were linked to AWS issues.

Amazon’s shopping site, Prime Video, and Alexa services also faced difficulties, according to Downdetector. Other affected platforms included popular gaming applications like Clash Royale and financial services such as Venmo and Chime.

Uber competitor Lyft’s app was reported down for numerous users in the U.S. Messaging platform Signal also acknowledged connection problems stemming from the AWS outage.

British Companies

In the UK, Lloyds Bank, Bank of Scotland, and telecom services provider Vodafone were notably affected. The HMRC’s website also encountered issues during this outage.

Elon Musk stated that his platform, X, remained operational despite the widespread disruptions.