In Short:
– Small businesses outside major cities are growing due to better marketing, streamlined systems, and strategic focus.
– The internet enables regional businesses to connect with wider audiences and scale operations effectively.

Small businesses outside major cities are experiencing rapid growth due to enhanced marketing, streamlined operations, and focused strategies. Rising living costs in urban areas are prompting many entrepreneurs to seek opportunities in regional markets.The internet and technological advancements enable these businesses to reach local, national, and international audiences more easily. Transitioning from local to national mindsets is facilitated by digital marketing and online platforms.

Sarah Cann from Powered by Sarah Cann, highlights the importance of effective, integrated marketing for small businesses. She refers to this as “functional marketing,” stressing the need for a solid marketing foundation rather than reliance on trends. Expert marketing advice is recommended for sustainable growth.

Regional businesses often benefit from authenticity, as owners typically serve as the face of their brands, fostering strong connections with customers. Their agility allows them to adapt quickly compared to larger enterprises. Building community, both online and offline, is vital for cultivating loyalty and customer relationships.

Cann offers a comprehensive approach to marketing, including market research, strategy, product development, and digital advertising. She provides flexible services, functioning as a fractional chief marketing officer or collaborating with existing teams.

In Short:
– Melbourne’s property market sees increased activity and competition from first-time buyers and investors due to auction bidders.
– Key suburbs and regional areas attract strong demand, with buyers encouraged to build support teams for off-market opportunities.

Rob Panetta from Lux Buyers Agents discussed the current state of Melbourne’s property market, noting increased buyer activity and competition due to multiple bidders at auctions. Both first-time buyers and investors are showing significant interest in the market.

Affordability is a key driver for investor behavior. Melbourne’s property values attract interest from interstate investors who recognise the city as undervalued, especially compared to areas in Sydney and Western Australia. Panetta highlighted that 2026 is expected to be pivotal for Melbourne’s property sector.

Active Suburbs

Areas like Faulkner, Hadfield, Glenroy, and parts of Keylor East and Avondale Heights are seeing notable activity due to first home buyer incentives. The Frankston area and regional hubs like Ballarat, Bendigo, and Geelong also showcase strong buyer demand.

Home purchases are favoured over apartments, which Panetta advises against unless for lifestyle choices. Many older apartments have decreased in value, whereas land acquisition within budget is recommended for clients.