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AI revolutionises marketing through automation and personalisation

AI and automation revolutionise marketing with autonomous campaigns enhancing customer engagement, as discussed by expert Bosco Anthony.

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AI and automation revolutionise marketing with autonomous campaigns enhancing customer engagement.

In Short:
AI and automation are revolutionising marketing, enhancing customer engagement and data-driven strategies. Businesses must adapt to these changes to remain competitive, as AI streamlines operations and personalises consumer interactions.

AI, automation, and behavioural science are significantly changing the marketing landscape.

Autonomous campaigns are emerging, enhancing customer engagement and performance metrics.

Bosco Anthony, a global marketing futurist, discusses these advancements and their implications.

AI and robotics have rapidly developed, especially in conversational AI, which now provides 24/7 support in various service sectors.

The integration of conversational AI is transforming daily business operations across various industries, including tourism, retail, and education.

Behavioural science informs online consumer behaviour and drives personalised marketing strategies through real-time user engagement on websites.

Technological advancements offer companies tools to understand consumer patterns and preferences, mirroring models used by platforms like Netflix.

Exciting projects in the marketing field include AI innovation suites that help predict advertising outcomes and optimise marketing strategies before any investment.

There is an ongoing misunderstanding about AI potentially replacing jobs; however, it primarily aims to eliminate inefficiencies.

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Simple messaging solutions for small business owners

Fext offers simple messaging automation for small businesses to improve customer connections without complicated technology

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Fext offers simple messaging automation for small businesses to improve customer connections without complicated technology

In Short:
– Small business owners seek simple tech solutions for customer connections, avoiding complex systems.
– Fext offers automated messaging, allowing users to communicate efficiently without group chats.

Small business owners often seek straightforward solutions to connect with customers using minimal technology. Gonenc Mete from Fext discusses how these owners tend to avoid complex tech systems. His experience in Silicon Valley highlights the desire for simple, effective tools to manage everyday tasks.

Currently, many small business owners manage customer communications primarily through their phones. They often resort to sending repeated messages by copy-pasting, which can be time-consuming.

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The solution with Fext is a messaging automation feature. Users can compose a single message and send it to multiple recipients without the hassle of group chats..

The Fext app is available internationally, with strong user bases in Australia and New Zealand.
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Cyber security shifts redefine critical infrastructure in APAC

Cyber security evolution prompts redefinition of critical infrastructure in Asia Pacific amid rising digital threats

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Cyber security evolution prompts redefinition of critical infrastructure in Asia Pacific amid rising digital threats.

In Short:
– Cyber security incidents in Asia Pacific redefine critical infrastructure, expanding its scope beyond just industrial machinery.
– New strategies emphasise visibility to protect crucial sectors like banking, finance, and telecommunications from cyber threats.

The rise in cyber security incidents in Asia Pacific is reshaping the definition and protection of critical infrastructure. New digital and operational technology risks are prompting stakeholders to reconsider conventional beliefs that critical infrastructure is primarily industrial machinery behind high fences.

Michael Fisher from Garland Technology discusses this evolving landscape. Critical infrastructure now encompasses essential services such as banking, finance, and telecommunications, expanding beyond traditional definitions.

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The convergence of IT and operational technology (OT) networks increases cyber security risks. Many OT services were not designed with cyber security in mind, leaving them vulnerable to cyber attacks. Industries most at risk include telecommunications, banking, finance, and utilities, where any disruption can significantly impact society.

Increased Visibility

Fisher highlights that traditional cyber security alone is insufficient to secure these infrastructures. Effective protection requires a new approach focused on visibility. Garland Technology’s mission is to provide visibility to upstream cyber security platforms, eliminating blind spots.

Governments and businesses must recognise their roles in combatting cyber threats. Australia’s Security of Critical Infrastructure Act is a step towards increasing corporate responsibility in recognising critical infrastructure and ensuring compliance with security measures.


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Electric vehicles transform last mile delivery market

Electric vehicles revolutionise last mile delivery with significant growth expected in Australia as sustainability gains momentum

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Electric vehicles revolutionise last mile delivery with significant growth expected in Australia as sustainability gains momentum.

In Short:
– The shift to electric vehicles for last mile delivery is increasing, especially in Australia, driven by government initiatives.
– Challenges like costs and charging infrastructure hinder EV adoption, but advancements improve efficiency and sustainability perceptions.

The shift towards electric vehicles (EVs) for last mile delivery is accelerating globally, with Australia expected to see significant growth. Companies and retailers are increasingly adopting greener solutions, driven by supporting government initiatives.

Joe Sofra from ANC discussed the current state of the last mile EV market. He noted the global market is valued at around $30 billion and could grow three to four times over the next eight years.

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Challenges such as cost and charging infrastructure remain significant. Currently, over 100 EVs are on the road, but sufficient charging stations need to be developed, including home and public options. The unique requirements of commercial vehicles further complicate access to these facilities.Download the Ticker app

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