‘AI political ads blur lines’: trust issues in U.S. elections

AI political ads in the US create confusion, eroding trust and highlighting the need for greater literacy and critical thinking

AI generated political advertisements are making it harder for US voters to distinguish real content from fabricated material, raising concerns about trust and misinformation.

Dr Karen Sutherland from UniSC says the growing confusion could deepen information bubbles, making it harder for voters to identify reliable information and make informed decisions.

She says stronger AI literacy and critical thinking are becoming increasingly important as artificial intelligence reshapes political advertising.

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