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Apple prepares iPhone 17 launch with thinner design

Apple set to launch thinner iPhone 17 lineup amidst sales struggles, prioritising design over battery life with lower capacities

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Apple set to launch thinner iPhone 17 lineup amidst sales struggles, prioritising design over battery life with lower capacities

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In Short:
– Apple and Samsung are prioritising thinner devices, risking battery life to boost sales.
– iPhone Air prices will remain similar to iPhone 16, but battery capacity may be reduced.
Apple and Samsung are focusing on thinner devices to boost sales, potentially compromising battery life.
Apple is set to unveil its iPhone 17 line-up in Cupertino this week. The new Air model is anticipated to be 5.5mm thick, 2mm thinner than current Pro models.

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The pricing for the iPhone Air is expected to remain similar to the iPhone 16 line-up, around $899 to $949.

However, the thinner design may result in a reduced battery capacity of 2800mAh, down from the iPhone 16’s 3561mAh.

Sales Challenge

Apple aims to attract consumers prioritising design and portability. Meanwhile, Samsung’s Galaxy S25 Edge also reduces battery size. Both companies faced stagnant sales last year, as noted by Counterpoint Research, with Xiaomi emerging as the fastest-growing brand.

Apple is likely to maintain its pricing strategy, mitigating tariff impacts from the Trump administration.

Recent investments in US manufacturing are expected to shield the company from price hikes, despite competitive pressures in markets like China.

Apple is not expected to announce updates for Siri at this launch. Alongside new iPhones, the company may introduce updates for its Watch Series and AirPods.


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Ahron Young is an award winning journalist who has covered major news events around the world. Ahron is the Managing Editor and Founder of TICKER NEWS.

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Iran live updates: Trump claims Khamenei dead as Iran insists he remains in command

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Israel strikes Tehran anew as conflict escalates and global markets react

Israel strikes Tehran after Khamenei’s death; U.S. warns of prolonged conflict as tensions escalate in the Middle East.

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Israel strikes Tehran after Khamenei’s death; U.S. warns of prolonged conflict as tensions escalate in the Middle East.


Israel has launched a new wave of strikes on Tehran, following the reported killing of Iran’s Supreme Leader, Ali Khamenei. U.S. President Donald Trump has warned the campaign could last up to a month, framing the operation as a move to prevent Iran from acquiring nuclear capabilities.

Iran has retaliated with missile attacks, while its Revolutionary Guards claim responsibility for assaults on oil tankers in the Gulf. The escalating hostilities are already disrupting global shipping lanes and air travel, sending shockwaves through international markets.

With reports of the first U.S. casualties emerging and Washington declaring the Tehran operation a success, tensions across the Middle East are intensifying rapidly. The question now is how far this conflict could spread — and at what cost.

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U.S. and Israel strike Iran as missiles hit Gulf bases and oil surges

U.S. and Israel launch major military operation against Iran; tensions rise as conflict escalates, impacting global markets.

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U.S. and Israel launch major military operation against Iran; tensions rise as conflict escalates, impacting global markets.

The United States and Israel have launched a sweeping military operation against Iran, striking leadership targets and more than 500 military sites in what President Trump has dubbed Operation Epic Fury.

Explosions have rocked Tehran, with civilians fleeing the capital as U.S. sea and air assets carry out sustained attacks. Washington says the mission is designed to prevent a nuclear armed Iran and has even called on Iranians to rise up against the regime.

Iran has retaliated with a barrage of missiles and drones targeting Israel and U.S. bases across the region, including in Qatar, Kuwait, the United Arab Emirates and Bahrain. While many projectiles were intercepted, a U.S. base in Bahrain sustained damage.

Gulf states long seen as stable hubs for global business are now directly in the firing line, raising fears of a wider regional war.

Oil prices are climbing and tankers are diverting from the Strait of Hormuz as markets react to the escalating conflict. U.S. aircraft carriers, advanced fighter jets and missile destroyers remain in position, signalling more strikes could follow.

With global leaders scrambling diplomatically, the world is watching to see whether this spirals further or shifts back to negotiations.Download the Ticker app

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